The community
It started as a note on somebody’s phone
In October 2024, in an apartment in Florence, Italy, a few roommates started writing down what they were going to do each day in a shared note on an iPhone. No app, no tracking, no money. Just a list everybody could see, and the mild discomfort of having to say out loud that you had not done it.
It kept going after everyone went home. It spread by word of mouth to people who had never met each other, ran monthly calls, ran challenges, and eventually ran a retreat. None of that needed software. That is exactly why the app is being built the way it is — the community came first and the product is catching up to it.
“We are truest to our decisions when we have bound ourselves to them publicly.”
Robert Cialdini — the line the whole thing was built onAsk anyone who has stayed why they did, and almost nobody says the habits. They say the people. Which is why the local community is free, is the front door, and is not a feature bolted onto a habit tracker.